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Strategic Planning |
Franchise Marketing Programs
Channel Marketing Programs
Coop Advertising Programs
Volume Discount Collateral Programs
Dealer Conferences
Cross Media PR Campaigns |
Marketing Plans & Strategy Sessions
Executive summary
Opportunities & issues
Objectives
Marketing strategy
Financial summary
Controls & contingencies |
Solutions (ideas to rekindle sales)
Market Research
Focus Groups
Workshops
Customer Surveys |
Business Plans & Strategy Sessions
Introduction and executive summary
Company and products
Business climate
Marketing plan
Financial plan
Risks and conclusions
Business Development Plans |
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Marketing Communications |
Collateral Development (print, digital and broadcast)
All facets of collateral development (brochures, web design, power point, newsletters, broadcast and
print advertising, etc.) |
Branding & Packaging
Create company or product name awareness & packaging design (& promotional campaign) |
Copywriting
Brochures, newsletters, speeches, presentations, web content, any and all copywriting needs |
Corporate Identity (“C.I.”) & Style Guide
Logo and image design (with style guide for future reference) |
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Public Relations & Media Planning |
Press Releases
Advertising Strategy
Broadcast Scripts
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Matte Stories (editorials that are topic specific to your industry)
Series of stories about topics related to your business that position you (or your company) as the source
(expert)
for more information. |
Video news releases (VNR)
VNR = 30-60 second news story on a topic related to your business that positions you (or your company) as
the expert for more information (intended to lead to television interviews). |
Radio news releases (RNR)
RNR = 30 second news story on a topic related to your business that positions you (or your company) as the
expert for more information. Similar to a public service announcement, except intended to lead to
radio interviews. |
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Direct Marketing |
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List Sourcing and Management |
Direct Mail (copy, design, mailing, tracking) |
Database Development and
Management |
Telemarketing/Telesales (staffing, training, scripting, analysis) |
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Event Marketing |
Event Management
Seminars
Tradeshows
Conferences
Corporate Outings
Professional Development
Sales Training
Product Launches |
Site selection & vendor negotiations;
Professional speaker coordination;
Marketing & promotional initiatives;
Program administration & follow-up; |
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Pre- and on-site registration |
Hospitality and entertainment |
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On-site program management;
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Theme development |
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Complete program planning and execution;
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Budget development and management;
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Digital Communications |
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Web site Development & Promotion |
Multimedia Presentations
(on- and off-line) |
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Banner Advertising |
E-Marketing |
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Seminars & Workshops |
We offer a variety of seminars and workshops designed to provoke thought and motivate action. Some of
our topics are listed below; however we will be happy to develop a customized workshop specific to your
industry, company, membership, product or service.
Presentations can range from 1 hour to 12 weeks, depending upon the topic and your needs.
Contact us to find
out more about our seminars and workshops. |
Start Your Own Business! (5 hours)
This enlightening workshop helps participants determine their
readiness for entrepreneurship and guides them through business plan
preparation as well as identifying key operations,
administrative and sales & marketing issues.
Start Your Own Business can be
condensed into a one-day workshop for those trying to determine
whether or not they are suited to running their own business or it
can be extended over a period of months (once a week) to a more
in-depth workshop for those who have already made the decision to be
self-employed.
Topics include: Business plan
preparation, market research, sales techniques, marketing and
promotional strategies, time management, business writing,
bookkeeping, personal image, corporate identity and much more.
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Networking - A Powerful Marketing Tool (2 hours)
Networking opens the doors for new business opportunities. It’s not what you know, but who you know,
that counts. People do business with, and refer people, they
know and trust, which makes the art of networking invaluable. This workshop helps participants to recognize
the importance of networking and prepares them for successful outcomes from networking opportunities.
Topics include: Understanding the power of networking, identifying the right networking opportunities for
you; how to build and manage your contacts, putting yourself at ease in the networking environment and
preparing your personal (30-second) infomercial.
Market Research: (5 hours)
This in-depth workshop deals with the many sources of
information necessary to determine the viability of a business
idea as well as uncovers how to best utilize that information. |
Image Enhancement (image and presentation skills coaching) – 2 hours:
Are you your company? When a prospective client decides to do business with you, it’s because
first they’ve chosen you, then your company, and then your product or service. Are you preparing to
climb the corporate ladder or change careers? Perception is reality, so your personal image is
important. If you desire some discreet polishing, presentation/public speaking coaching or other image
consulting, we can help you. You rarely get a second chance to make a first impression! At
McThompson Marketing we're ready to help you increase your visibility by custom designing
personal promotion programs that will get you noticed! |
Small Business Marketing Strategies: A low cost/no cost approach to promoting your business (4 hours)
This practical workshop helps participants focus on promotional tools and strategies they can use today
to promote their business. The workshop offers practical, affordable and creative solutions that really get
results!
Topics include: Forming effective strategic alliances, the importance of creating and maintaining a
consistent company image, product branding, networking, making the most of your printing budget, tips to
stretch your advertising dollars, building credibility through the media, and much more. |
Business Plan For The Home (5 Hours)
This intuitive workshop offers tips and ideas on how to manage
the stresses of daily life while still getting everything done that
needs to get done and doing it better!
The information age has sped everything up to a frenetic pace, and
most of us feel overwhelmed. Learn how to cut the stress, mind
the budget and raise the standard.
Topics Include: Time management, budgeting,
entertaining ideas, nutrition and healthy eating, menu planning,
quick but memorable gift wrapping, image enhancement, strategic
planning for the household and much, much more. |
Time Management: (4 hours)
This interactive workshop is for anyone who feels there "aren't
enough hours in the day." Learn how to get done what you need
to and still have time for yourself and unexpected tasks.Topics include:
analyzing your habits, identifying time wasters, tips for staying on
track, learning to say no and stress busters.
Modern Day Etiquette: (4 hours)
This interactive workshop is for anyone who wants to "polish up"
their etiquette skills or for parents who want to prepare their
teens for the scrutiny of adult life.
Topics include: Proper introductions,
telephone manners, mail call, table manners, social events,
invitations, and many other necessary life skills. |
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